Glamour Photography

glamour photography

Glamour Photography

Glamour Photography: Capturing women in glamorous way, Capturing Elegance, Classical Beauty, and Confidence

Glamour Photography as a photography has evolved over the years into what it is today. My clients can expect their portraits to be confident, full of elegance, classical beauty, and confidence.

What is glamour photography? Glamour photos are a form of portraiture that has evolved over time probably the most out of all genres. It includes elements of fashion photography, a bit of 80s glamour, modern women’s portraiture, as well as boudoir photography.

History of Glamour Photography

History of glamour photography spans over the early 20th century all the way to the digital era

Glamour photography has a fascinating history that spans over a century, evolving alongside changes in societal norms, technology, and artistic trends.

Early 20th Century

The roots of glamour photography can be traced back to the early 20th century when photographers like Alfred Cheney Johnston gained fame for their portraits of glamorous Hollywood stars and socialites. These images often portrayed idealized versions of femininity and beauty, showcasing elaborate costumes, elegant poses, and dramatic lighting.

Golden Age of Hollywood

During the Golden Age of Hollywood in the 1920s to 1950s, glamour photography became synonymous with the glitz and glamour of the film industry. Photographers like George Hurrell and Clarence Sinclair Bull created iconic images of movie stars such as Marilyn Monroe, Greta Garbo, and Audrey Hepburn, capturing their allure and charisma.

Magazines and Pin-up Girls

Glamour photography also gained popularity through magazines like Playboy and pin-up calendars, which featured seductive images of models in provocative poses. These images appealed to a predominantly male audience and became emblematic of the post-war era’s fascination with sex appeal and fantasy.

1960s and 1970s

In the 1960s and 1970s, glamour photography underwent a shift towards a more natural and liberated aesthetic, influenced by the rise of the feminist movement and changing social attitudes. Photographers like David Hamilton and Helmut Newton embraced a softer, more sensual approach, often featuring nude or semi-nude models in dreamy, romantic settings.

80s Glamour

The 1980s marked a dynamic era in glamour photography, characterized by bold colors, exaggerated poses, big hair, and an unabashed celebration of the post-hippie era. Influenced by the vibrant aesthetics of the decade, photographers such as Herb Ritts, Bruce Weber, and Helmut Newton pushed the boundaries of glamour, capturing iconic images that epitomized the glamorous lifestyle of the era.

Fashion photography flourished with the rise of supermodels like Cindy Crawford, Naomi Campbell, and Linda Evangelista, whose statuesque beauty and larger-than-life personas became synonymous with the era’s glamorous ethos. Simultaneously, the emergence of music videos and celebrity culture fueled a demand for edgy, provocative imagery, leading to collaborations between photographers and pop icons like Madonna and Prince, whose boundary-pushing visuals helped redefine the concept of glamour in the 1980s, making it synonymous with power, confidence, and unapologetic self-expression.

Fashion Photography and High-end Portraiture

Throughout the latter half of the 20th century and into the 21st century, glamour photography continued to evolve alongside fashion photography and high-end portraiture. Renowned photographers like Annie Leibovitz and Mario Testino blurred the lines between glamour, fashion, and art, creating visually stunning images that combined elegance, sophistication, and personality.

Digital Era

With the advent of digital photography and image editing software, glamour photography entered a new era of creativity and accessibility. Amateur photographers and aspiring models could experiment with lighting, composition, and retouching techniques to create their own glamorous images, leading to the proliferation of glamour photography on social media platforms and personal websites.

Throughout its history, glamour photography has remained a powerful form of expression, celebrating beauty, confidence, and self-expression while reflecting the ever-changing ideals and aspirations of society.

A Blend of Fashion, boudoir photography and women empowerment

what is glamour photography today

The best part about glamour photography genre is that each portrait photographer can infuse their own take on the art form. For me as an artist, it includes elements of fashion photography, a bit of 80s glamour, modern women empowerment photoshoot, as well as boudoir photography.

80’s Glamour Photography

In the 80’s many men and women were photographed with big hair and a sort of a smooth glow about them.

  1. Bold Fashion: The fashion of the 1980s was characterized by exaggerated silhouettes, vibrant colors, and daring styles. Shoulder pads, power suits, sequins, and metallic fabrics were prominent, reflecting the era’s confidence and assertiveness.

  2. Big Hair and Makeup: Hairstyles in the 80s were often voluminous, with teased hair, big curls, and bold accessories like scrunchies and headbands. Makeup was also dramatic, featuring bright eyeshadows, bold blush, and glossy lips.

Fashion Photography

Fashion photography brings something more current and avant-garde into the genre. I personally use fashion photography to inspire me with various angles, lighting and posing techniques. As I look in popular fashion magazines such as Vogue and others, I see women captured with confidence, power, full of color and elegance. Fashion and couture are used to add something different to the shot.

Fashion photography serves as a wellspring of inspiration for glamour photography, providing a rich tapestry of styles, moods, and narratives to draw upon. Fashion photographers, with their keen eye for aesthetics and storytelling, continually push the boundaries of creativity, offering fresh perspectives on beauty, elegance, and style.

Whether it’s capturing the drama of haute couture on the runway or the effortless chic of a street-style photo shoot, fashion photography infuses glamour photography with a sense of narrative depth, visual richness, and aspirational allure, inspiring photographers to craft images that not only showcase beauty but also evoke emotion, aspiration, and fantasy.

Women Empowerment Photoshoot

For me personally, especially since Covid, women have begun to celebrate each other more than ever before. Gone is the gray background and closed-off arms-crossed serious posing and expression in portrait photography.

Today people want to see a lot of confidence, real expressions, and emotion in their portraits, all the while adding elegance and confidence to the women empowerment movement. It definitely has changed how today’s women’s glamour photography is captured and portrayed. Even in the past 10 years, I have seen a shift from flowers and tulle into more of a confident less-retouched style of glamour photography.

Boudoir Photography has also inspired the Glamour Photography Genre

Boudoir photography has also exploded in the past several years, although it has been a well-known art genre since the Renaissance. It focuses more on body self-love and body self-expression as a way to capture visually who we are. Just like a portrait focuses on the face and facial expression of a person, a boudoir focuses on one’s curves as a way of capturing a woman. A boudoir portrait is a combination of both.

You can read more about that in my blog post here. Since Covid, when we lost a bit of touch with each other as a humanity by being forced into seclusion, social media has forced us to be a lot more expressive and this caused a boudoir explosion of sorts. And this has influenced glamour photography as well.

Examples of Glamour Photography

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I invite you to get photographed with Allie Serrano Portraits. This photoshoot will change your life and the portraits we will capture of you will last you a lifetime.

Allie Serrano, professional portrait photographer,

Allie Serrano

Hi, my name is Allie Serrano. I am a professional portrait photographer. I have worked with many top-producing realtors and other business owners all over Florida and beyond. I am excited to photograph you and capture incredible magazine-quality images for your feature and for your personal business use.
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