I am more than just a photographer

Someone asked me recently what is it I do. Well, I said, I am more than just a photographer. Let me tell you:

Allie Serrano

I am a business owner – I promote, run, operate, and administer my business

I am a marketing agency for my business – I create and post social media content, I create videos, graphics, websites to promote my business

I am a social media manager – I post my social media posts and stories, post videos, and create graphics to tell the world what I do.

I am a web designer – I designed my own website and I maintain it regularly. It is not a requirement, of course, in order to be a photographer, but I just happened to be good at it.

I am my own SEO agency – Ok this is a new one for me. I haven’t always done my own SEO, but with Covid rise and the amount of networking decreased during the shutdown, I switched my focus on web development and SEO, so I learned how too it and now I do my own SEO too

I am a portrait photographer – I capture incredible unforgettable portraits of my clients who are real people with real-life stories and fears

I am a listener – I connect with my clients, listen to them, hear their concerns, and help them to overcome their hurdles so that I can capture an honest powerful portrait of them and allow them to see themselves how the rest of the world sees them

I am a confidence coach – many of my clients tell me that they have a lot more confidence in themselves after the photoshoot experience – this is the best part for me, this is why I do what I do

I am a wardrobe stylist – I help to style my clients so that they feel confident and amazing when I photograph them

I am a makeup artist – Yes I do apply basic makeup, although I prefer to hire a professional makeup artist, I know how to and have created masterpieces with makeup in many of my portraits

I am a project manager – Each photoshoot is a project I organize, follow up on, manage and put together from start to finish

I am a professional retoucher – After each portrait is captured, I do the photoshop magic and take away little things that the camera picked up that didn’t need to be so upfront and center, I don’t change how people look. It is important to me that every one of my clients not only recognizes themselves but also love how they look in photographs

I am a salesperson – Yes I do sell although I am more of a people person, not a salesperson. I offer options and I help my clients to make the right decision when it comes to the products and portraits

I am a networker – As I have been growing my business I learned the skill of networking. The act of connecting with various business owners and I LOVE connecting them with those I know to help them grow their business.

I am a lighting expert – I have learned the skills of using natural and artificial light to sculpt the bodies of my clients and highlight their best features

I am a posing expert – I have learned the skill of posing various body shapes in order to create the perfect portrait

And finally, I am a friend. Many if not all my clients become my friends and I theirs, we connect, we help each other, and we create a community of powerful individuals all of which I had a great privilege of impacting in a small but powerful way.

So, when you ask me, what do I do, it is a lot more than just a simple photographer. But the best part is that I enjoy every one of those parts of what I do. I would not have it any other way.

Partners in Network Cypress Chapter Are you curious to see our members? Here we are. See all of our members on Partners in Network here. See our Chapter Roster PIN Cypress Chapter

Allie Serrano, square,

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I am excited to connect with you, to photograph you, and to capture incredible magazine-quality images of you. Follow me on Instagram and Facebook. Watch my YouTube Channel as well.